Unfortunately, you can’t pay Google for SEO. At least not in the way that you think. You can, however, use Google SEO tools such as Google Ads to boost your SEO efforts. In the past few years, Google has been very secretive regarding its search algorithm. The reason for this is that they don’t want people to game the platform as they once did back in 2014.
The good news is, Google often shares its algorithm changes with its users. And there are some experts who are skilled at identifying these changes, and these are the guys who can help boost your SEO efforts. These experts run or work for a digital marketing services company. And they are the right guys to approach when looking for paid SEO services.
Since 2016, Google has been sharing these changes with the public. Elements such as keyword research and optimization, however, require significant knowledge background and skill. A good number of digital marketing agencies out there have proven their ability to meet the requirements of Google Search engines and can help boost quality traffic to your website. The only catch here is that you have to pay for these services.
Therefore, it is safe to say that NO, you can’t pay Google for SEO. But, you can pay an agency if you have the funds and need professional assistance with your website’s SEO.
If this isn’t the case, you can pay for Google tools to boost SEO, such as Google Ads. But please be informed that although Google Ads can be beneficial, it is not a long term solution to your SEO needs.
At the end of the day, you will want to have a plan that will guarantee the driving of traffic to your site either for free or for the least amount of cost possible. There is no way that you can pay for Google Ads forever. If you do decide to hire a marketing agency, ensure that you do proper research first.